Scream poster research

This is an example of a film poster rated 15 for the movie Scream. The Misenscene is incredibly simplistic with the use of dark shades and minimalist text; this allows an immediate mood to be established which in turn portrays the overall genre of a Horror. The use of such a simplistic setting creates a successful and positive impact on the audience’s reactions as they are only given a selected amount of information when it comes to the films narrative. This then attracts them to want to watch the film even though they don’t know much about it. The use of a black and white image is quite typical within the Horror genre and it has been used in many other well known films such as ‘The Exorcist’, the absence of colour creates the sense of the ‘unknown’ where the audience have nothing to relate the film to in terms of colour, for example red may relate to blood which is typical within horror posters. There is only one slight use of colour and that is within the woman’s eyes this technique may be used to highlight her innocence and the fact that her facial features express fear allows the audience to wonder what it is that she is afraid of, which in turn makes them pity her. When creating my movie poster I may consider just using plain shades and colours when portraying the Supernatural element within my genre of a Horror film. The use of lighting is sectioned within the overall page of the poster to portray an eerie atmosphere, the sides and background of the image is in black whereas the actual picture of the woman is bright, this establishes a shadow like effect that creates a mysterious outlook. The tag line of the film is included within the poster situated at the top of the page which is a method to entice the viewer to watch the film. The words used are made to intrigue the reader such as the phrase ‘One step to far’ which is a popular phrase in the movie industry as well as other obvious words such as ‘Mystery and Murder’. The title of the film has been placed at the bottom of the poster; which I have noticed within my research is typical within many other horror posters making the genre quite stereotypical. When it comes to me actually creating my film poster I am going to use this technique to portray my films title as I feel it will benefit the narrative of what it is I am trying to establish.