Paranormal Activity poster research

The film poster for Paranormal Activity uses a similar technique with the use of black and white shades, yet the overall effect is portrayed and viewed in a much different way by the audience. The genre of the film is obviously the same as that of ‘The Shining’ as it sticks to the stereotypical components that make up a horror film; such as the Misenscene, lighting and use of camera angles. The image used within the poster is situated towards the top of the page which adds a realistic angle to the way in which the viewer will look at the image. It is as if it has been placed on a tripod to heighten the expanse of what is being seen in the image. A medium shot is used to get as much of the miscenscene into the image as possible, so as to allow the viewer to gather as much information as possible about the films narrative. The use of editing and effects is established with the use of dark shades, this has really been used effectively where there appears to be the silhouette of a person on the door leading into the room. This is a major clue towards the future narrative of the film as the viewer isn’t actually shown what will be included as a Supernatural element, yet they know it has something to do with the ‘unknown’ as the dark shadow is mysterious and uninviting. The layout of the poster is similar with the image being situated in the middle of the page; the image itself is quite detailed in terms of the established genre that the film is focuses on. The use of darker shades has really allowed the typical conventions of a horror to come through, for example the colour red used within the font usually relates to blood and danger. The lighting conventions used within the posters are quite stereotypical as the overall effect comes off as black and white; this really allows the poster to fit with the genre of a Horror film as darkness mixed with the use of light allows the sub-genre elements of a Supernatural film to be portrayed. The tag line included within the poster is situated at the bottom of the page within the main title of the film. The words used within the tagline are simple yet they have an effect on the viewer in terms of what they take out of its meaning. The warning that is given at the end of the tagline is what really gets the viewers adrenaline pumped up. The one major technique used within the tagline is when the viewer is told not to see it on their own, already they become curious towards what they may come to expect in the film. At the top of the poster there are a number of reviews and quotes that are used to advertise and entice the viewer to want to watch the film. The way in which the quotes have been worded also plays a big part with the advertising of the poster itself; as well as any posters being portrayed. The words used allow a sense of fear to be established within the viewer such as ‘Nightmares are guaranteed’ and ‘You will be affected as it’s hard to ignore’. When it comes to actually creating my film poster for my horror trailer I may choose to use quotes from my target audience after I get them to watch the trailer so as I can make the narrative become as personal as possible to the viewer. It may however me a good idea for me to just leave out the quotes from reviewers as that way they wont know what to expect. This would benefit my poster as I will have more space to include editing as well as the fact that I can use simplistic elements within the misenscene to establish a positive outcome when my audience come to view the poster.